via adweek.blogs.com
Impressive work. Wieden+Kennedy really pushed the envelope and the risk paid off. Brilliant. There's something brash and new about traditional media reaching out and touching you directly. I wonder if there are copycats already in the works.
According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.
--Adweek