We discovered that people who liked those “punch the monkey ads” are people who don’t really get the internet, are scared of the internet, and probably a lot of them are parents who just got their AOL accounts. That traffic is really cheap to buy. And it turns out there were really high convert rates for us, for the product that we were selling.
via mixergy.com
Interesting tip: punch-the-monkey display ads are in high supply and low demand these days.
If your product can convert these novice users, then awesome!
There was a time when display ads were all the range. Who knew they would be the cheaper commodity compared to Google Adwords now?