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Haha, I was just about to comment on these. The one on the right looked like he(?) wet his pants.
Reminds me of Kang and Kodos
the one on the left looks kind of...lumpy - are those rolls?
The London Olympics are the biggest branding disaster ever. It's a shame because there's some good agencies over there.
http://www.ten4design.co.uk/work/other/