Lessons from Usenet: Newcomers who get replies = 62% increase in likelihood to post again.

I recently saw Bob Kraut present a paper on the mediating variables for Usenet participation. The study looked at how getting a reply affected the chance that a poster would return and post again.

For oldtimers who received no replies, 84% posted again. For oldtimers who did receive a reply, 86% posted again. For newcomers who received no replies, 16% posted again.

What's startling though is the effect getting a reply had on newcomers posting their first time. When looking only at newcomers, getting a reply increased their likelihood of posting again from 16% to 26%. That's a 62% increase!

So how do you really grow a userbase from the ground up? You make sure people have an audience right off the bat.

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4 responses
That's how it's felt with the True Knowledge forum but it's interesting to see the stats. Was there any data in the study on how fast the response needed to be?
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