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2001, tech bubble bursts. Apple has zero layoffs, little or no cuts to R&D. They come out with the iPod and a slew of other products driving the stock up 25x.

2008, second collapse. Steve once again says they will out innovate in the downturn

Crappy companies need to make big cuts in a downturn. If your products and business model are solid, you can push through it.

i like this quote. poetic.
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