How Michael Dell got started: When you opened up a $2,000 PC, you'd find only about $600 worth of parts inside.

I realized that the industry was incredibly inefficient. There were dealers like the now-defunct ComputerLand that bought from manufacturers or distributors and then sold the machines to the public. When you opened up a $2,000 PC, you'd find only about $600 worth of parts inside of it.

And it took about a year from the time the part was available till the time it actually got to the customer. That meant that your computer, to put it kindly, wasn't the latest technology -- if you want to be extreme, you could say it was obsolete. I would read in the industry publications that Intel had this new superfast processor, but the best one that I could buy in the store was only half that speed. It was just gross inefficiency in the inventory and supply chain.

That's one hell of a profit margin!

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That's how it starts, and then it doesn't take too long to reach here: http://garrysub.posterous.com/computer-hardware-is-a-tough-biz-hp-selling-a

But yeah, seriously, profit margins can be wild. I'm just reading a similar pharma case in which these companies are charging 200+% profits. In 1974. Suddenly the opportunities seem endless.

Thats not necessarily profit margin. You need to cover your fixed costs, also, right? Thats like saying software has zero marginal cost, so if you buy a video game for $0.01 you are making infinite profit.

I think if you open most things, the parts inside a worth very little...especially Coke. I think a can of coke has like $0.04 worth of ingredients and a lot of ad budget.

That being said, it was probably a pretty good margin :)

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